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App Localization
Translation is the most critical path in app localization. For companies looking to do business in the global market, York’s Translation is prepared to provide software localization services and specialized and professional translations in over 60 languages. Having managed key customer accounts and technical localization of projects for over six years, York’s Translation has extensive experience in managing the delivery of customer-centered localization services and solutions.
York’s Translation streamlines all translation tasks, delivering your product fully localized and in the desired target language while keeping your deadline and meeting your budget. Focused on delivering localized software products, online information applications and traditional documentation, York’s Translation draws upon its extensive team of app localization experts and the most effective translation tools in order to fulfill a vast range of app localization needs.
Is Localization Worth the Effort?
If this sounds like a lot of work to you, you’re right. You’ve already put a lot of effort into your app, and the thought of creating multiple nuanced versions probably sounds like a headache. The thing is, localizing your app is worth it. If you hope to optimize your app for the world market, catering to different foreign markets will deliver more downloads and more revenue. It’s as simple as that.
On average, apps that introduced a native language version increased their download volumes by more than 128% in the week following the update. Average revenues over the same period increased by roughly 26%. East Asian countries were the most impacted by the translation: China and Japan experienced the highest improvements in total downloads, and China and South Korea saw the biggest jump in revenues. Oddly enough, these results only apply to iPhone apps. iPad apps in the same regions in the same time period were not affected.
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